The Short Version: whenever Marie Antoinette mentioned, “allow them to eat cake,” it may being because she was actually hogging all the Michel et Augustin cookies for by herself. Youth friends Michel and Augustin came across in middle school, and, once they discovered their own adult 9-to-5 jobs getting unfulfilling, they began a cookie organization with a foundation in French pastry. Fast forward 13 years, and also the two buddies have workplaces in France and New York and they are seducing the planet through its snacks, pastries, yogurts, mousses, as well as other sweets created using straightforward, pronounceable materials. The duo also will teach aspiring bakers that perfecting the skill of French pastry is attainable through their own recipe books and entertaining available residence classes. Michel and Augustin’s dream is not difficult: to make the world laugh and get together over a shared passion for sweets.
The storyline of Michel et Augustin started merely sufficient. Two men began palling around in middle school and turned into great contacts. But, just like lots of adolescent friendships, the 2 parted methods after graduation to follow their routes.
Michel discovered himself involved in finance in nyc, and Augustin ended up being doing work in advertising and marketing for Air France. But both soon became disillusioned aided by the 9-to-5 grind associated with business world. They reconnected in addition to duo devised a wild intend to learn all 1,263 bakeries in France and develop a guide to a confectioneries the nation must provide. They blogged a novel regarding it â their own basic cooperation!
After completing their own quest, in 2004, Michel and Augustin aproned-up and set on a unique adventure: baking in Augustin’s kitchen. Their goal would be to generate a type of snacks and other sweets fashioned with 100 % natural ingredients and love. And, after tirelessly evaluating and sampling more than 300 meals, their own first mixture was born: the tiny circular butter cookie. Michel et Augustin was created!
The two found rapid success, and always innovate much more delicious creations, for example a decadent natural yogurt in a bottle, that was uncovered only once Michel and Augustin recognized their unique valued cow could develop significantly more than butter. They market items with all the trademark “kookiness” in addition to pleasure they infuse to their delicious goodies.
Spreading a Love for French Pastry all over World
Michel et Augustin is all about more than simply making a tasty cookie. The company is bent on drawing from France’s wealthy cooking background to generate masterful sweets.
“It isn’t really about snacks â it is more about a love of French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and information Director. “almost anything we make is related to French pastry strategies. We an extremely strong union with pastry producing as a business.”
But Lily told you an attraction for and mastery of French pastry isn’t only reserved for the product builders (they refer to them as the “recipe group”) at Michel et Augustin. Area of the businesses kooky tradition is actually revealing the enthusiasm and expertise of pastry making so every person in the team, in France and Brooklyn, can prepare are a French pastry cook and use the national exam (acknowledged a “C.A.P.”). Because of this, everyone can take part in innovating new meals and talk knowledgeably with fans, clients, and buyers.
“Once a week in France and when per month in nyc, the Banana Farm (“office”) turns into a pastry class in which we have been going through a traditional curriculum of French pastry and education for certification,” she mentioned. “no matter if you’re an online site creator or even in product sales â the opportunity is promoted for several.”
Though Michel et Augustin provides a more expansive manufacturer product line in France, the company sticks to your exact same basics and axioms of creation for all items.
“the one thing all our products have in common is a real awareness of style and to the constituents,” Lily mentioned. “We focus on the quality and convenience regarding the materials, and then try to keep your ingredient list as pronounceable as you are able to.”
This results not just in a yummy decadence, but a delicacy you are able to be ok with consuming along with your significant other.
An accumulation Treats ideal for revealing along with your Sweetheart
There’s just something about revealing candies that starts the day right or ends up a great date. And Michel et Augustin’s projects were meant for simply such occasions.
“its a minute of extravagance after a night out together,” Lily mentioned. “its delicious making with thoroughly clean elements, hence makes the second that much better. It feels good to indulge.”
With the amount of deserving snacks to choose from, there is no must choose just one. While there are many a lot more choices in France â from candy mousse to decadent yogurts and, definitely, unique snacks â there are lots of options available in america too.
Lily ended up being fast to recommend an ideal goodies provide to or enjoy with this someone special.
“Our best-selling cookie is the 4-Cookie Squares,” she said. “They are like little square tarts, are available three flavors, and may end up being thus effortlessly provided. We also have Cookie Buttons, which are hazelnut chocolate chip snacks with hazelnut ganache inside the house. They are available in bags of two â one for my situation, one for you!”
For lovers exactly who really enjoy their particular day routine with each other, Lily informed united states Puff Palmiers tend to be a beautiful a.m. alternative.
“they have been puff pastry and taste like Elephant Ears,” she mentioned. “they are super light and flaky and ideal for revealing more than break fast with coffee or at beverage time.”
Whether you and your honey are chocoholics or appreciate the sensitive butteriness of caramel (or everything in between), Michel et Augustin has actually a worthy treat for discussing (or sneaking down with on your own clandestine cookie affair).
Get Involved From the Banana Farm
Michel et Augustin’s viewpoint is the fact that joy of sweets is within the posting. So that it should be no shock community engagement is big an element of the businesses business objective. Everybody is asked to get rid of in and chat (and taste cookies) at their unique Banana Farms (practices) in Paris, Lyon, or Brooklyn.
This mindset started at the beginning for the company and is also element of the key. And Lily noted this philosophy is exemplified in the businesses open homes.
“Right from the start, Michel and Augustin opened up the doorways of their apartment to next-door neighbors, pals, clients, and passersby, for people to provide them comments, to taste cookies, to flavor brand new meals these were screening, and also to go out using them and explore the things they had been carrying out,” she mentioned. “its something’s vital to you nowadays.”
Open residence from the Banana Farm happen about very first Thursday each and every thirty days in France and New York. Lily told us these activities provide an easy method for any business supply back to the community by teaching all of them concerning background and strategies of French pastry.
“We invite everybody, household, buddies, customers, and customers to come share recipes,” she stated. “We perform flavor examinations, focus teams, and perform games. Its a proper community occasion.”
It is not only enjoyable and tummy-pleasing to attend, in case you lack a cookie partner, just imagine all of those other treat aficionados you can satisfy from the Banana Farm. In the end, when someone likes Michel et Augustin addresses, you know they have great style, and you should have something to connect more than.
Michel et Augustin: Committed to Random Acts of Kookiness
In true Michel and Augustin type, the duo began a Random Acts of Kookiness step to motivate and excite the public. From a tribute to Michael Jackson for the cookie square occasion in addition to their torrid Greek account, Michel and Augustin infuse hilarity and happiness into all they actually do. You can find exactly why their own treats are incredibly addictive â they are made with 100 % natural ingredients and great vibes.
Up next when it comes down to business is actually a unique cookbook whose goal is to help US visitors as well as others tackle the intimidation related to French pastry.
“we are creating a French pastry cookbook when it comes down to United States, and it’s really about enjoying these very hard quality recipes,” Lily said. “We’re busting it down and stating it can be done. When we can, anybody can, and we’re sharing the advancement.”
Michel et Augustin is seeking start their popular candy mousse in america.
“All of our dream for our chocolate mousse should seduce The usa’s tastebuds.”
And, after tasting the business’s snacks and various other treats, the usa is actually certainly set for a long love affair with this mousse.